A three day International symposium “Philosophy of Media” at the Croatian city Opatija successfuly finished. From 19th to 21st the participants discussed and elaborated this year topic “Art and Media”. At the opening a German professor at Rotterdam School of Management Frank Hartmann spoke on his experiences and a great number of regional participants contributed to the important subject of the symposium. The President of Association “Culture, Media and Education – ARTHEA” Ph.D Vesna Srnic introduced the new concept on Multitasking and the ARTHEA’s portal  Media-Via brings the summary of this scientific paper.

Multitasking in multimedia and multimedia art, especially in the form of integrative activities or performances, presents an artistic actualisation via simultaneous processing by intensifying the experience as a process of affective individualization. As opposed to computer multitasking where a larger number of activities weaken concentration, i.e. attention is dispersed and memory is weakened, the orchestrated affective experience in Multimedia Art is anchored in an existential support by artistic attention which results in an organic memory and authenticity. With this thesis we hope to disallow the findings of other scholars (such as Christine Rosen, Ph.D., in her work „The Myth of Multitasking“, Sead Alić, Ph.D., in ‘’McLuhan, Announcement of Media Philosophy’’ and others) who claim multitasking results in the loss of wisdom.

MV