A famous American Art Historian Dr. W.J.T. Mitchell, well known for his exceptional opus in visual arts theory, will be a keynote speaker at the Center for Visual Studies conference in Zagreb, from 7th to 9th November, 2013. As the author of the book “What do Pictures want?”, he continuously asks about the “lives and loves of images”, discusses their synergy with technology and mass media, pointing out the contemporary human reality as woven in cyborging and biocybernetics, and concludes that “we will never be done with asking what images mean, what effects they have on us, and what they want from us.”  The author of this observation, Media-Via editor and president PhD Vesna Srnic offers the possible solution, based on her doctoral disertation “Electronic Media and Aesthetics in Postfeminist Theory”: Just deeply synaesthetic phenomenon of “Here and Now” as the affective experience without Images, Sounds and Words – does count as the Mastery!


Agreeing with Dr. Mitchell’s colleague Dr. M.B. Hansen on a thesis statement about the penetrating, sharp intensity of digitalizing regime, as well as about the formatting and framing the content in such artistic media, Dr. Mitchell chooses just posthumanistic pesimistic attitude to discuss, what is a prevailed case in wide global range. The glass with water can be seen as half-full or half-empty! Our opinion is that deep affective perception in Life and Art makes that the Artist who treats technology as a tool and extension, is phenomenologically present in existence holistically, not as a Hermaphrodite, nor Cyborg or Grey, but charismatically as the Live Master in the Media Art. Thus we all of us should be the Artists of applying the hardware and software in wetware, performing deeply affective body and soul language. Just deeply synaesthetic phenomenon of “Here and Now” as the affective experience without Images, Sounds and Words – does count as the Mastery!

MV

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