The new project of Media-via’s  Association „Culture, Media and Education“ – ARTHEA is a 3 year multiplatform awareness raising programme with a heavy emphasis on performance art in urban surroundings.

Slavonski Brod, square (Photo by Media-Via)Over a 3 year period performers from other countries will perform their  3 traditional dances at a very busy hour on a very public place, the main square of Slavonski Brod, Croatia. These performances  from China, India and Turkey will be a magnet to pull in by standers and will generate interest for the project. Besides these performances concert nights and round tables will be organised with intelectuals from various fields taking part to discuss the theme of multiculturality and tolerance between nations.

The project will immidiately pull in by-standers and will peak their curiosity which will lead them to ask questions about the performances and in turn will be informed about the project and it’s theme. By catching just a glimpse of another culture they can draw Fountain_Square_Slavonski Brod (Photo by Media-Via)their own conclusions as to the differences and similiarities they may share with other nations. It will promote open mindedness and a will to accept foreigners in to their society. With concert nights with perfomers from China, India and Turkey as well as conferences and round tables with intelectuals and experts from mentioned countries, citizens will have more than enough opportunity to satisfy their curiosity. Web logs, social networking and traditional forms media will ensure that the program will not go unnoticed. With the all the performers, intelectuals, experts and the general public involved in the project has huge potential to reach a massive audience.

The association „Culture, Media and Education“ – ARTHEA is a civil organisation which was founded in 2011 and in that short time realised several International artistic performances: „Multimedia Art: Urban Performance“ http://media-via.ning.com done under protection of UNESCO and regional project „Glocal Multimedia Art“ http://glocal-art.ning.com  (where Glocal means Global+Local) under financial protection of Croatian Ministry of Culture.

Concept leader: PhD. Vesna Srnic, president

Translation/summarizing: Professor Frankopan Mariano Klaric, Public Relations

MV

Advertisements