The American “International Journal of Multidisciplinary Thought” has just published in Volume 03/ Number 03 (for internal use) scientific work “Multitasking Actualisation in Multimedia Art” written by Media-Via’s editor PhD Vesna Srnic.
“Multitasking is a notion taken from the computer technology area and refers to simultaneous execution of multiple tasks or processes, so we can differentiate between computer and human multitasking. Although in computer multitasking tasks are being executed one by one, its complex arrangement helps build the world of illusionary parallelism known as symmetric multiprocessing.
Human multitasking has been frequently criticized as a simultaneous execution of several commonplace activities such as making phone calls and driving a car, which most frequently leads to distraction and damage to short-term memory. However, this problem can be solved by repetition and practice, especially if the tasks are interesting and amusing. Scientists believe that such continuous attention is only partial and specific to multitasking and that such cognition is not deep enough. An example of the most popular and most commercial multitasking is media multitasking – simultaneous usage of the Internet and web, e-mail or electronic mail, television, telephone, radio, video games, CD player etc. Research has shown that not only younger generations are especially skilful at these activities, but older generations as well. Still, it has to be emphasized that distraction and the need to be informed have prevailed over the importance of studying.
However, this paper aims to introduce the notion of ‘multimedia art’ into the sphere of multitasking and to prove that multimedia art is a fertile ground for its application due to its exceptional capacity of orchestrated affective experience of artistic action, and that it is also very convenient for rooting the basic energy of existential support in authenticity and organic memory.”
Here is the full text of scientific paper: PHD SRNIC: MULTITASKING ACTUALISATION IN MULTIMEDIA ART